What does professional really mean?
This will be intentionally short so I don’t sway or influence your answer to the question above. A short story first: I was reading an interview in the local business journal and a comment at the end caught my attention and my ire (yeah, I know…it was just a little). The quote from the owner of a lumber yard said that “90 % of their clients were professionals or contractors”. Did you see that? That little word “or”. I’m pretty sure I know what he intended to say but it could be easily read to communicate that the two are mutually exclusive. ouch.
My assumption and my mission in my business is that it is possible to be a professional contractor. My question to you is, what are the qualities that you would say make a contractor a professional?
You should know: I may quote your comments in a speech I give in January when I am installed as the President of the Southern California Remodelers Council.